Foreign trade enterprises: the order was cancelled after the second half of the epidemic caught up at the end of April

Foreign trade enterprises: the order was cancelled after the second half of the epidemic caught up at the end of April
Not yet completely relieved from the impact of the domestic epidemic, Zhao Peng (pseudonym) ‘s company was hit by the overseas epidemic again.Zhao Peng is a large apparel manufacturer in Yiwu. During the domestic epidemic, the continuous factories of his company were shut down, and the turnover of dozens of offline stores was almost zero.Obviously, the company still has to pay over ten million yuan a month.”Every month, we have to pay the basic salary of more than 2,000 employees, we also have to pay back the bank interest, and there are some other basic expenses.”Zhao Peng said.Since mid-February, after experiencing the improvement of domestic epidemic prevention and control measures, Zhao Peng’s company began the long-awaited resumption of work, although this process was slow-first, the Yiwu Municipal Government set up nearly 40 resumption work groups to go toHelping the company’s employees to return to the factory across the country, while actively helping the company to connect with financial institutions, reduce the credit rate and score during the epidemic.Then the company overcame the problem of poor industrial chain, and the production line finally recovered gradually.In essence, the company’s offline stores opened one after another, selling high-end underwear and other products produced by the company.The domestic epidemic prevention and control has not been completely lifted, and the sales of domestic offline stores have even improved significantly.”March was originally the best month for the company’s domestic sales in a year, especially on Women’s Day, which was around 12 million a day in the company in previous years.However, this year’s Women’s Day budget was only 2.15 million yuan, and the sales of more than 1 million yuan were still recommended by shop guides to regular customers through WeChat and other methods.In other words, the actual budget of direct stores is only more than 1 million yuan, which is one-tenth of this kind in previous years.”Zhao Peng said.Zhao Peng thought that after the improvement of domestic epidemic prevention and control, the difficult days will soon be over.”Our original judgment was that the three-month overlap period of the company is about to pass, and the domestic market can be restored in two months, and the inflection point of the company’s production and sales is about to come.”” However, the large-scale outbreak of the overseas epidemic exceeded Zhao Peng’s expectations.Around mid-March, through the severe situation of European and American epidemics, Adidas, Nike and other well-known sportswear brands announced the closure of permanent stores in Europe and America.According to a recent report by Bloomberg, the US retail industry closed more than 47,000 stores within a week, and at least 90 national retailers were temporarily in a state of substitution.In the tide of closing stores overseas, Chinese suppliers outside Wanli also realized the shock wave of the epidemic.As adidas, Puma, Decathlon and other well-known overseas suppliers of sportswear offline stores, Zhao Peng’s products are sold to more than 20 countries in Europe and America.In addition, the company also supplies Costco, Lidl, KIK and other large supermarkets in Europe and America.”The large-scale supermarkets that we supply to the European and American offline sports apparel stores are basically closed.”Being never fully affected by the domestic epidemic situation, Zhao Peng began to receive information from overseas customers cancelling orders.”Except for the April orders currently being produced by the factory, as long as it has been placed, there are no production orders, or orders prepared by the customer, all are cancelled.”These cancelled orders are basically autumn and winter orders, accounting for 70% of the company’s export orders.It can be said that the company basically has no orders after April.”Before being interviewed by Sauna Night on March 24, Zhao Peng had just received a call from a customer from the United States, and the other party requested that orders under production also be stopped.”Our company’s domestic and foreign business accounts for half of each. We caught up in the first half and second half of the epidemic.Looking now, the company expects to exceed 50 million in the first quarter.”Zhao Peng said.The cancellation of foreign trade orders is a common advantage of the textile industry recently.Zhao Peng ‘s company also supplies raw materials to dozens of garment factories. He has recently begun to receive calls from downstream factories to stop supplying, “because these garment factories have recently received notices of refunds from European and American markets.Zhao Peng estimates that it will take 4 to 5 months for the European and American epidemic to be effectively controlled.”Of the garment factories that focus on foreign trade, 80% of the enterprises will last up to the end of April.It is estimated that too many companies will start production suspension or layoffs in April.”Sauna, Night Net Editor Hou Runfang Yue Caizhou Proofreading Chen Diyan